Numbers time! Rebrickable has been running for five years now, and 2016 was an extremely busy time for me.

The Stats

The below chart shows the daily page views for the last 5 years. There is always a surge of activity right after Christmas which eventually tapers off, but the overall trend shows some decent growth.

Some traffic stats for 2016:

  • 1.2 Million Unique Users (25% growth)
  • 19 Million Page Views (18% growth)
  • Visitors are from: Europe (52%), Americas (26%), Asia (17%), Oceana (4%)
  • Or if you prefer countries: United States (20%), Germany (9%), United Kingdom (8%), France (5%), Netherlands (5%)

In 2016, about 40% of all traffic was from mobile devices (up from 35% in 2015 and 30% in 2014). This is a pretty obvious trend and something I've been working hard all year to address. Rebrickable was never built with mobiles/tablets in mind, so as announced previously I'm working on a complete rebuild that will be mobile friendly. I really really hope to get it into beta testing in January 2017.

The top 5 referring websites (and % of total traffic) for 2016 were:

  1. Brickset.com (6%)
  2. Eurobricks.com (2%)
  3. Facebook.com (2%)
  4. JKBrickworks.com (2%)
  5. Lelezhen.com (1%)

Some numbers from Rebrickable:

  • 28,000 New users registered
  • 1,500 MOCs added
  • The Rebrickable Shopper app has had 2,300 downloads (about 50/50 Android/iOS) and 18,000+ barcodes scanned
  • There are 5.8 Million Sets and 6.5 Million Parts in your Set Lists/Part Lists

I love my stats. To give you a taste of what it's like running this site, the first thing I do when I wake up in the mornings is to make sure the site is up and running ok. The below screenshot shows a typical snapshot of the Google Analytics real-time display of activity on the site. The number of concurrent active users tends to fluctuate between about 30 and 150. If it's at 0 I know something broke during the night :)

Another interesting chart that Google Analytics provides is the demographics data it collects (hint: Google knows *everything* about you!). The numbers seem to make sense from what I've observed.

Major Activities in 2016

LEGO Remake - July 2016 saw the launch of the LEGO Remake site, a joint venture between Rebrickable and The LEGO Group. It's had a bit of a slow start, but there will be plenty more content added next year.

Top MOC Competition - This competition ran every month to find the most liked MOCs and awarded a total of €1000 worth of LEGO prizes. A huge thank you to Kim Thomsen and the rest of the LEGO Community Engagement team for funding this competition.

Rebrickable v3 - I've been a bit absent this past year while trying to spend as much time as possible on getting the v3 site finished. It has been such a huge undertaking, but it will be ready within a month or two, so 2017 should be interesting! A big thank you to the admin team for ensuring all the inventories are accurate and putting up with me during this time :)

Rebrickable Shopper for iOS - In April this year, I released the Rebrickable Shopper app on iOS after releasing it on Android late last year. There was a brief legal issue with the name/logo that Kim Thomsen helped me resolve (thanks again!), but it is going strong. I hope to expand the app to add more features in 2017.


  • 3 years, 2 months ago BricksetHuw Level 3
    Congratulations. I like web statistics, too :)
  • 3 years, 2 months ago Miro Level 15 MOC Designer
    Thanks for the stats summary. They are so interesting to look at. Also great to see the growth this site deserves. This site certainly fills a needed niche. Keep up the great work.
  • 3 years, 3 months ago Scorpion Level 8 MOC Designer
    I wish I could do things you do and still have time for "normal" lego stuff and family.

    Many many thanks !
  • 3 years, 3 months ago thea Level 29 Inventory Admin ADMIN
    Becoming an admin this year has given me a greater appreciation of all the time and effort Nathan puts into making this site so great.
    One of the first discussions I had with Nathan over 4 years ago was about stats. It's so nice to see the growth that has happened since then presented in his bars and graphs.
  • 3 years, 3 months ago TobyMac Level 33 Inventory Admin ADMIN
    Thanks for this great site. I'm glad I'm able to help to give something back
    • 3 years, 2 months ago TeagueO Level 24 MOC Designer
      ^^^^^ It is so great when I first found it I was like WHAT?! This is awesome!!
  • 3 years, 3 months ago DLuders Level 20 MOC Designer
    Thanks, Nathan, for all the work you do! :)
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