2019 is over, and was a very busy year for Rebrickable. We have continued to experience fairly rapid growth and it has at times been a struggle to keep up!

Website Traffic

The 2019 site traffic has jumped considerably over 2018:

  2014 2015 2016 2017 2018 2019
Users 1,035,856 1,181,156 1,488,534 1,554,833 2,276,172 3,049,993
Page Views 11,318,831 16,202,783 19,132,936 20,470,132 28,445,941 40,648,091

As usual, there is a sharp uptake in traffic just after Christmas day. The trend is that this drops off towards the middle of the year and then rises again as we go into the traditional shopping season in November/December.

Where is the traffic coming from?

If we look at where this traffic is coming from, we can see the top 5 for various categories:

Rank Continents Countries Cities Languages
1 Europe (49%) United States (27%) Chicago (1.8%) English (54%)
2 Americas (33%) Germany (12%) London (1.7%) German (12%)
3 Asia (11%) United Kingdom (8%) Melbourne (0.9%) Chinese (4%)
4 Oceania (4%) France (4%) Berlin (0.9%) French (3%)
5 Africa (<1%) Netherlands (4%) Sydney (0.9%) Dutch (3%)

The only real difference from last year that I can see is that there was a drop in US traffic of about 10%. Looking at the raw numbers it seems to be because non-US traffic grew while US traffic stayed about the same as in 2018.

Looking at browser technology:

Rank Browser Operating System
1 Chrome (46%) Windows (33%)
2 Safari (31%) Android (29%)
3 Firefox (8%) iOS (28%)
4 Android (4%) Macintosh (8%)
5 Edge (3%) Linux (1%)

Internet Explorer has thankfully almost disappeared (2.9%), while Windows has dropped from 49% to 33% and mobile platforms iOS/Android have increased significantly. Mobile usage is up from 33% to 47% while Tablet usage remains about the same at 9%.

I'm happy to report that for the first year, no-one used Windows 95 to access the site! Although there are still a handful of people out there using Windows 98/NT/2000 :(

Of the LEGO related websites that send traffic to Rebrickable, the top 5 are:

  1. Brickset (6%)
  2. Brick Instructions (3%)
  3. Eurobricks (3%)
  4. JK Brickworks (3%)
  5. BrickLink (1%)

Looking at only Social Media referral traffic, the main sources are:

  1. Youtube
  2. Facebook
  3. Instagram
  4. Pinterest
  5. Reddit

Seems about the same as last year, although when traffic comes from mobile apps I have no way of knowing which app.

What are people using Rebrickable for?

When I look at the breakdown of which pages are viewed the most, we get:

  1. MOCs (40%)
  2. User LEGO Collections (14%)
  3. Sets (13%)
  4. Parts (9%)
  5. Search (5%)
  6. Build (3%)

There were 102,000 Rebrickable user accounts created in 2019, bringing the total to 324,000. Of these users:

  • 38% have added Sets and/or Parts to their LEGO Collections
  • There are 11M Sets in Set Lists
  • There are 248M Parts in Part Lists

Here are some other mildly interesting facts:

  • Emails sent in last month = 200,000 (I'm trying to reduce this!)
  • API calls (uncached) received in last month = 2,000,000
  • Change Requests submitted in 2019 = 7,000
  • Audited Change Log entries in 2018 = 200,000
  • Number of Private Messages sent = 10,000 (excluding Bot and Forum)



There are currently about 18,000 MOCs in the database, of which 6800 were added in 2019 (up from 4000 new MOCs in 2018). The rate of new MOCs getting added is climbing.

Of the MOCs added in 2019, the ones that received the most Likes were:


The best selling Premium MOCs for 2019 were:


The Premium MOC platform has proven to be quite successful in 2019, with about 3x the number of total sales as in 2018.

User LEGO Collections

Between the 120,000 users who have LEGO collections recorded at Rebrickable, there are currently 11 million owned sets. The most owned 2019 LEGO sets are:


This year we have a nice mixture of themes. I was a bit surprised to see Benny's Space Squad in the list, but I guess it makes sense. It's a small and cheap (unlicensed) set from a popular movie released this year.

Database Changes

Anyone (with the appropriate Level) can submit Change Requests, or submit Sets/Parts/Inventories/etc to help us build up and maintain the database. Over 2019, we had:

  • 7,000 Change Requests raised and closed
  • 200,000 auditable changes made to the catalog
  • 10,000 Part Photos submitted

The top 5 users who have submitted changes in 2019 are:

  1. Sletschin
  2. xilanium
  3. Lucky-Ramses
  4. SimLego2016
  5. nathy10g9

New Features

Looking through the 2019 blog posts about new features, I realise I am very bad at communicating improvements to the site :) There were only three New Feature posts made:

  • Undo - Pro Plan users can Undo any changes made to their LEGO Collection.
  • Finding/Searching - The search pages have been overhauled to be faster, more flexible, and work better on mobiles.
  • Premium MOCs - Extra features for Premium MOCs were added such as Discounts/Coupons/GA Integration and automated social media promotions. There are more features on the way soon!

No really big new features this year, but a lot of work put into making things faster, more stable, and (hopefully) easier to use. When I look at my commit log I actually made over 900 changes in 2019, so averaging 2-3 per day. Of these, about 30% were admin related, 30% were bug fixes, and the rest were enhancements. I should probably figure out how to make that more visible. 

Pro Plan

The number of Pro and Designer Plan users continues to grow, so a huge thank you to all those who have supported Rebrickable by upgrading their accounts. It is making this site possible.

If you haven't checked it out already, take a look at the Pro Plan benefits such as going in the draw for the monthly LEGO raffle (which I will continue throughout 2020).

Admin Team

Over the past year the Admin Team have been working on several large projects as well as managing the day to day submissions from Rebrickable Users. The biggest changes have happened to the Minifigure categories, trying to standardize names and numbers (still a work in progress), and the stickers category is also getting an overhaul for the same reason. Lastly we put a big focus on adding every single Element ID number we could find, this has helped complete our database making the user experience even clearer.

Some individual efforts are:

  • Jaredhinton has been working on completing the Duplo work he started in 2018 and hopes to get to Clikits next year.
  • Thea has come back after taking a short hiatus last year and is heading up the efforts with stickers.
  • Tobymac (our Change Request approving King) has been working behind the scenes getting all sorts of data together for us (some of which he'll be sharing in a future article).
  • Simon has had to unfortunately leave Rebrickable for health reasons. We wish him and his family all the best.

Another big change that Simon began was a push to give our users more content. We never claim to be a news site, there's plenty of places for that. But we felt we were under-using a part of our website. We now have the target of publishing a new article every week. The aim is to provide you more information that serves you as MOC designers and LEGO enthusiasts over-and-above just a plain-old, found everywhere else, review. We love to hear your feedback on our articles to help guide us to content you want to read so let us know.


  • 2 months, 2 weeks ago TimM75 Level 15 PRO
    Thanks for the 2019 recap Nathan. There was one line that said that underscored it all "I should probably figure out how to make that more visible." If possible, YES. If for no other reason, everyone here is very appreciative of all the man work that goes on behind the scenes. 

    I am still hoping for a monthly win in 2020. ;-) 
  • 2 months, 2 weeks ago therabbittx Level 11 MOC Designer PRO
    Great information. Thank you for sharing. Y'all are doing a fantastic job. Keep up the good work!
  • 2 months, 3 weeks ago Guayo08 Level 4
    Congratulations people, you are doing my life exciting...and easier!!! Keep doing this wonderful contribution to Lego fans!
    Happy 2020!!!!
  • 2 months, 3 weeks ago fpallas Level 9
    Muchas gracias por mantener este sitio tan estupendo, feliz año nuevo
  • 2 months, 3 weeks ago Commander_Cody Level 11 MOC Designer
    Congrats and happy new year!
    Would there ever be a minifigure list added? I collect a lot of minifigures but don't have the sets they come in, and adding them part by part is quite tricky
    • Watch this space. It’s been on Nathan’s to do list for a decade and he promises he’ll solve the problem eventually (Hopefully before the next decade, haha). There’s a lot of users like you who want it but there’s challenges to implementation. As always Nathan will figure it out and give us something awesome.
    • 2 months, 3 weeks ago barbar11 Level 3
      Same here! We get sets and loose parts, but all in bulk. Really hard to match minifigs. Also hard to identify what parts need/have stickers. Lego mostly shows that after building the brick, not in the inventory. Can Rebrickable show stickered parts in the inventory as well?
      • Stickers are another feature regularly asked after. Check forums for lengthy discussions on the difficulties of stickers. I wouldn't hold out hope for stickers to arrive any time soon, sorry.
  • 2 months, 3 weeks ago debchen Level 11 PRO
    Congratulations on your ongoing success and best wishes for 2020 to all the great folks who keep Rebrickable running smoothly!!!
  • 2 months, 3 weeks ago HRU Bricks Level 12 MOC Designer
    Well done on another big year!
    With the changers over at Bricklink there will be some market openings...
  • 2 months, 3 weeks ago veyniac Level 17 MOC Designer PRO
    Happy New Year! Thanks for creating such a wonderful site! Is there any way you could publish some of the premium MOC sales stats (total number of MOCs bought, average price, average earnings per user, etc.)? I am considering selling some MOCs here this year, and I would like to see some of those statistics.
    • 2 months, 3 weeks ago Nathan Level 28 Site Admin ADMIN
      I would like to do something here to guide MOC Designers in pricing their designs, but without revealing individual or total sales numbers.
      • 2 months, 3 weeks ago veyniac Level 17 MOC Designer PRO
        It's not so much pricing my creations I am worried about, I am mostly concerned with whether or not selling instructions on this platform would be sufficiently worth the time and effort I put into designing them. I do understand if you want to keep some of those more sensitive statistics private, however.
  • 2 months, 3 weeks ago zinzin59 Level 10
    Happy New Year 2020 and thanks for this useful and wonderful site. Congratulation for all these succesful years.
  • 2 months, 3 weeks ago Pioneer4x4 Level 13 MOC Designer
    Happy New Year, and thanks for having such a wonderful site.  I must say that it has really increased my love for collecting and building LEGO.
  • 2 months, 3 weeks ago gabizon Level 20 MOC Designer DESIGNER
    That site is so wonderful and inspiring keep up the wonderful work you are doing!
  • 2 months, 3 weeks ago Aroc Level 6
    Happy New year and thanks for running this wonderful site. I just started using it a bit more and love it already. Getting so much more out of the Lego set, thanks to all those moc creators thinking out of the box. Keep it up!
  • 2 months, 3 weeks ago xilanium Level 25 MOC Designer
    Happy New Year to all the Rebrickable community !
    Thank You to all the past and present members of the Admin Team for taking care of this wonderful site :-D
    Thank You to all the Designers for giving so much joy and inspiration.
  • 2 months, 3 weeks ago fgee Level 12 MOC Designer
    Happy New Year!
    And thank you for the good work. (Thumb up)
  • 2 months, 3 weeks ago Scorpion Level 8 MOC Designer
    Thank you again and Happy New Year !
    Great site !
  • 2 months, 3 weeks ago MOMAtteo79 Level 12 MOC Designer
    Thanks a lot for this great year. 
    I like to see that my MOCs are liked a lot and to see my nick near the ones of great builders I admire a lot!

    New features like coupons are welcome and I think you should also add a Shopping cart to help reduce commissions in case of multiple buys.

    If interested I have a promo up with coupon 
    for a discounted price till tonight on all my instructions!

    Happy new year
  • 2 months, 3 weeks ago slangivar Level 21 MOC Designer PRO
    Happy New Year. Great work, sorry to hear about Simon.
  • 2 months, 3 weeks ago BricksetHuw Level 3
    Congratulations on another successful year and for significantly increasing your traffic.
  • 2 months, 3 weeks ago Heaventree Level 17 MOC Designer
    Always nice to see some statistics. Also nice to see that both The Netherlands and Dutch are in the top 5.
  • 2 months, 3 weeks ago Tomik Level 23 MOC Designer
    Thank you for this article full of interesting statistics. It is also good to see rising traffic here while other LEGO related sites are loosing it. I wish you only the best in 2020 and hope you will keep rebrickable at least as good as you did it in 2019.
  • 2 months, 3 weeks ago JKBrickworks Level 22 MOC Designer
    Thanks for the update. I do love me some good stats, and it's great to to see that Rebrickable is still flourishing. Also, cool to see my name a couple of times in this.
    Huge thanks to you and all the admins for keeping the site going!
  • 2 months, 3 weeks ago rmjlego Level 5
    Thanks for running a great site, happy new year!
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