2019 is over, and was a very busy year for Rebrickable. We have continued to experience fairly rapid growth and it has at times been a struggle to keep up!
The 2019 site traffic has jumped considerably over 2018:
As usual, there is a sharp uptake in traffic just after Christmas day. The trend is that this drops off towards the middle of the year and then rises again as we go into the traditional shopping season in November/December.
Where is the traffic coming from?
If we look at where this traffic is coming from, we can see the top 5 for various categories:
|1||Europe (49%)||United States (27%)||Chicago (1.8%)||English (54%)|
|2||Americas (33%)||Germany (12%)||London (1.7%)||German (12%)|
|3||Asia (11%)||United Kingdom (8%)||Melbourne (0.9%)||Chinese (4%)|
|4||Oceania (4%)||France (4%)||Berlin (0.9%)||French (3%)|
|5||Africa (<1%)||Netherlands (4%)||Sydney (0.9%)||Dutch (3%)|
The only real difference from last year that I can see is that there was a drop in US traffic of about 10%. Looking at the raw numbers it seems to be because non-US traffic grew while US traffic stayed about the same as in 2018.
Looking at browser technology:
|1||Chrome (46%)||Windows (33%)|
|2||Safari (31%)||Android (29%)|
|3||Firefox (8%)||iOS (28%)|
|4||Android (4%)||Macintosh (8%)|
|5||Edge (3%)||Linux (1%)|
Internet Explorer has thankfully almost disappeared (2.9%), while Windows has dropped from 49% to 33% and mobile platforms iOS/Android have increased significantly. Mobile usage is up from 33% to 47% while Tablet usage remains about the same at 9%.
I'm happy to report that for the first year, no-one used Windows 95 to access the site! Although there are still a handful of people out there using Windows 98/NT/2000 :(
Of the LEGO related websites that send traffic to Rebrickable, the top 5 are:
- Brickset (6%)
- Brick Instructions (3%)
- Eurobricks (3%)
- JK Brickworks (3%)
- BrickLink (1%)
Looking at only Social Media referral traffic, the main sources are:
Seems about the same as last year, although when traffic comes from mobile apps I have no way of knowing which app.
What are people using Rebrickable for?
When I look at the breakdown of which pages are viewed the most, we get:
- MOCs (40%)
- User LEGO Collections (14%)
- Sets (13%)
- Parts (9%)
- Search (5%)
- Build (3%)
There were 102,000 Rebrickable user accounts created in 2019, bringing the total to 324,000. Of these users:
- 38% have added Sets and/or Parts to their LEGO Collections
- There are 11M Sets in Set Lists
- There are 248M Parts in Part Lists
Here are some other mildly interesting facts:
- Emails sent in last month = 200,000 (I'm trying to reduce this!)
- API calls (uncached) received in last month = 2,000,000
- Change Requests submitted in 2019 = 7,000
- Audited Change Log entries in 2018 = 200,000
- Number of Private Messages sent = 10,000 (excluding Bot and Forum)
There are currently about 18,000 MOCs in the database, of which 6800 were added in 2019 (up from 4000 new MOCs in 2018). The rate of new MOCs getting added is climbing.
Of the MOCs added in 2019, the ones that received the most Likes were:
The best selling Premium MOCs for 2019 were:
The Premium MOC platform has proven to be quite successful in 2019, with about 3x the number of total sales as in 2018.
User LEGO Collections
Between the 120,000 users who have LEGO collections recorded at Rebrickable, there are currently 11 million owned sets. The most owned 2019 LEGO sets are:
This year we have a nice mixture of themes. I was a bit surprised to see Benny's Space Squad in the list, but I guess it makes sense. It's a small and cheap (unlicensed) set from a popular movie released this year.
Anyone (with the appropriate Level) can submit Change Requests, or submit Sets/Parts/Inventories/etc to help us build up and maintain the database. Over 2019, we had:
- 7,000 Change Requests raised and closed
- 200,000 auditable changes made to the catalog
- 10,000 Part Photos submitted
The top 5 users who have submitted changes in 2019 are:
Looking through the 2019 blog posts about new features, I realise I am very bad at communicating improvements to the site :) There were only three New Feature posts made:
- Undo - Pro Plan users can Undo any changes made to their LEGO Collection.
- Finding/Searching - The search pages have been overhauled to be faster, more flexible, and work better on mobiles.
- Premium MOCs - Extra features for Premium MOCs were added such as Discounts/Coupons/GA Integration and automated social media promotions. There are more features on the way soon!
No really big new features this year, but a lot of work put into making things faster, more stable, and (hopefully) easier to use. When I look at my commit log I actually made over 900 changes in 2019, so averaging 2-3 per day. Of these, about 30% were admin related, 30% were bug fixes, and the rest were enhancements. I should probably figure out how to make that more visible.
The number of Pro and Designer Plan users continues to grow, so a huge thank you to all those who have supported Rebrickable by upgrading their accounts. It is making this site possible.
If you haven't checked it out already, take a look at the Pro Plan benefits such as going in the draw for the monthly LEGO raffle (which I will continue throughout 2020).
Over the past year the Admin Team have been working on several large projects as well as managing the day to day submissions from Rebrickable Users. The biggest changes have happened to the Minifigure categories, trying to standardize names and numbers (still a work in progress), and the stickers category is also getting an overhaul for the same reason. Lastly we put a big focus on adding every single Element ID number we could find, this has helped complete our database making the user experience even clearer.
Some individual efforts are:
- Jaredhinton has been working on completing the Duplo work he started in 2018 and hopes to get to Clikits next year.
- Thea has come back after taking a short hiatus last year and is heading up the efforts with stickers.
- Tobymac (our Change Request approving King) has been working behind the scenes getting all sorts of data together for us (some of which he'll be sharing in a future article).
- Simon has had to unfortunately leave Rebrickable for health reasons. We wish him and his family all the best.
Another big change that Simon began was a push to give our users more content. We never claim to be a news site, there's plenty of places for that. But we felt we were under-using a part of our website. We now have the target of publishing a new article every week. The aim is to provide you more information that serves you as MOC designers and LEGO enthusiasts over-and-above just a plain-old, found everywhere else, review. We love to hear your feedback on our articles to help guide us to content you want to read so let us know.